Coca cola investment in bodyarmor
Coca-Cola (KO) has made a minority investment in the sports drink BodyArmor, as it once again (think: Powerade, Honest Brand) looks to shake up Gatorade’s dominance within the performance drink BODYARMOR is an up-and-coming rival to Gatorade and is owned by PepsiCo. It was previously distributed by Keurig Dr. Pepper. Coca-Cola is investing in a Gatorade rival. On Tuesday, the beverage giant announced it is taking a minority stake in premium sports-drink brand BODYARMOR. The Coca-Cola CompanyKO announced plans to buy a minority ownership stake in BODYARMOR. This strategic investment will form part of the company's North America Venturing and Emerging Brands (VEB Coca-Cola has made this initial investment in BodyArmor as part of its Venturing and Emerging Brands investment portfolio. The investment will allow BodyArmor to use Coca-Cola’s bottling and distribution system to grow its market share in the sports beverage market and will allow Coca-Cola to increase its ownership in the up-and-coming company over time. Coca-Cola’s Investment in BodyArmor Challenges Pepsi’s Stranglehold on the Sports Drink Market. Coca-Cola is about to become the second-biggest investor in BodyArmor, the sports drink marketed as a healthier alternative to Gatorade and Powerade. By buying a minority ownership stake in BodyArmor, Coca-Cola has raised the value of Bryant’s stake to an estimated $200 million. Bryant made his original investment in March 2014.
16 Aug 2018 Coca-Cola's investment in BodyArmor - which will make it the brand's second largest shareholder - comes as its Powerade drink competes for
15 Aug 2018 Coca-Cola Takes On Gatorade With Stake In BodyArmour - 08/15/2018. which invested in 2015 and 2016 and currently owns about 12.5% of 15 Aug 2018 The Coca-Cola Company has acquired a minority ownership stake in and the investment will be part of the Coca-Cola North America Venturing and The BODYARMOR trademark includes BODYARMOR Sports Drink, 17 Aug 2018 Kobe Bryant's $6 million investment in the BodyArmor sports drink is now worth 30 times what he invested after Coca-Cola announced Tuesday Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest players in the sports drink sector. BodyArmor has sought to challenge Gatorade, which is owned by PepsiCo Inc., and Coca-Cola’s Powerade. BodyArmor has marketed its products as healthier alternatives and enlisted younger athletes, like Los Angeles Angels outfielder Mike Trout and Houston Rockets guard James Harden, to invest and appear in its ads.
16 Aug 2018 Coca-Cola's investment will also boost the wallets of fellow athletes like James Harden, Dustin Johnson, and Andrew Luck, whose stakes in
14 Aug 2018 Coca-Cola Co. (KO) on Tuesday announced that it's buying a minority stake in BodyArmor, an upstart sports drink brand backed by Los 28 Jan 2020 Bryant scored when Coca-Cola invested $300 million in BodyArmor in 2018 at a $2 billion valuation, pushing the value of Bryant's stake to 22 Feb 2020 And believe it or not, his first business investment was in BodyArmor Four years later, The Coca-Cola Company purchased a minority stake in BODYARMOR Sports Drinks provide superior hydration and are packed with Coca Cola's Premium Sports Drink, BodyArmor, Could Be Your New Go-To 27 Jan 2020 The firm has more than $2 billion in assets, with investments in Bryant also made millions of dollars through his investment in sports drink Body Armor, which in 2018 boosted its valuation by selling a stake to Coca Cola, r/investing: Would I have to buy Coca Cola stock to get a piece of Body Armor too since Coca Cola is a minority owner? 1 comment. share. save hide report.
Coca-Cola Invests in BodyArmor as It Chases Gatorade. Tue, August 14th, 2018. SHARE. Coca-Cola Co. is buying a stake in BodyArmor, the sports drink startup backed by Kobe Bryant and other athletes, marking the latest attempt by the beverage giant to break Gatorade’s lock on the sports market. Read More.
18 Aug 2018 Imagine if Kobe Bryant was just rich and invested in a fledgling sports drink company. And then imagine if that random rich dude tried to convince
31 Aug 2018 Coca-Cola KO announced on Friday that it is set to purchase UK Coke's investment might also see BodyArmor move on from Keurig Dr.
14 Aug 2018 Coca-Cola has jumped into buy a stake in surging sports drink brand Coca- Cola Declares War on Pepsi's Gatorade With New BodyArmor Stake the brand forward has been high-profile investors/athlete sponsors such as 16 Aug 2018 Coca-Cola's investment will also boost the wallets of fellow athletes like James Harden, Dustin Johnson, and Andrew Luck, whose stakes in 31 Aug 2018 Coca-Cola KO announced on Friday that it is set to purchase UK Coke's investment might also see BodyArmor move on from Keurig Dr.
14 Aug 2018 BodyArmor join Coca-Cola's venturing and emerging brands investment portfolio and Coca-Cola will become BodyArmor's second largest 14 Aug 2018 Coca-Cola is buying a minority ownership stake in sports drink-maker BodyArmor , for an undisclosed amount, marking the latest move by the 16 Aug 2018 14 report on Coca-Cola Co. buying a stake in sports drink company in 2016, has invested about $6 million in upstart Body Armor since 2014. 14 Aug 2018 Coca-Cola Co. (KO) on Tuesday announced that it's buying a minority stake in BodyArmor, an upstart sports drink brand backed by Los 28 Jan 2020 Bryant scored when Coca-Cola invested $300 million in BodyArmor in 2018 at a $2 billion valuation, pushing the value of Bryant's stake to 22 Feb 2020 And believe it or not, his first business investment was in BodyArmor Four years later, The Coca-Cola Company purchased a minority stake in